Pruritis (itching) is a common symptom of inflammatory skin diseases and is strongly associated with dry skin. Topical emollients to replenish lipids and moisturizers to hydrate the skin are first-line treatments; however, the effects are often unsatisfactory. Treatment for three months with a water-in-oil (w/o) emulsion containing a proprietary echinacea (Echinacea purpurea, Asteraceae) root extract was found to significantly alleviate pruritis associated with subacute or chronic atopic eczema (AE) in one clinical study; however, the effectiveness of the echinacea w/o emulsion in the treatment of acute or chronic pruritis not associated with AE has not been clinically assessed. Although w/o emulsions are usually more effective than oil-in-water (o/w) emulsions for the treatment of pruritis, w/o emulsions are not cosmetically acceptable therapeutics for dry, itchy scalp. Therefore, a novel o/w emulsion containing echinacea extract and a shampoo containing echinacea extract were developed. The purpose of this three-part open-label, non-randomized, uncontrolled…