awareness raising – Hālau 'Aha Hui Lānākila

Should we be looking for disease in people who don’t have any symptoms? A large new study indicates the answer is NO.

Subject to an increasingly expansive disease screening programs, unsuspecting healthy individuals are being transformed into patients every day. Massive ‘awareness raising’ campaigns funded by industries that either cause disease by creating and promoting harmful products, or make profit from the diseases by diagnosing and treating them, dominate mainstream culture, with their tentacles reaching deep into both private and public (i.e. governmental) sectors. Think of KFC’s now defunct “Buckets for the Cure” campaign, or Susan G. Komen’s stamp of approval on a Fracking Drill bit supposed to help find a cure. Or, how about our very own Whitehouse saturating itself with Pink light during Breast Cancer Awareness Month?

What do these ‘awareness raising’ efforts have in common? They almost all funnel the miseducated masses into fear-driven screening programs that promise to ‘save lives’ by ‘detecting disease early’ instead of focusing on removing and/or lessening the preventable causes of disease. Why not employ real prevention and focus on root cause resolution, which is to say, dietary changes, detoxification, and various modifiable lifestyle factors such as stress reduction — none of which, incidentally, require pharmaceutical intervention. In the case of cancer, the primary focus should be on removing exposure to cancer-causing agents (carcinogens).

But cancer awareness raising campaigns intentionally avoud the term “carcinogen,” as removal of these primary drivers were an irrelevant consideration. The problem is that conventional treatments like chemotherapy and radiation are themselves carcinogenic, and should be avoided in principle by anyone looking to prevent, treat and/or reverse cancer, undermining the cancer industry’s main cash cow for the past half century. Additionally, if you focus on identifying and removing the cause, you can’t get people to throw billions of dollars into fund-raising campaigns by promising a cure that only exists as a possibility in the future, and requires ceaseless cash offerings and supplication to the biotech, pharmaceutical and medical ‘Gods.’

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